X Creator Revenue Sharing has been retired, with the platform replacing the programme with Original Content Rewards as it changes how creators earn money from their posts.
SAN FRANCISCO, UNITED STATES — X has retired its Creator Revenue Sharing programme after more than three years, replacing it with a new Original Content Rewards programme designed to reward creators for original posts, videos, images and other content.
X’s official Help Centre says the old programme stopped accepting new applicants on August 7, 2026, and was scheduled to be retired on September 7. Existing participants continued earning under the old system through September 7, with a final payout expected around September 11 for eligible earnings accrued through the retirement date.
Newstridez reviewed X’s official monetisation documentation and found that the change does not mean X is ending creator monetisation altogether. Instead, the platform is moving eligible creators to a different rewards system focused more directly on original content.
From September 8, existing Creator Revenue Sharing members began receiving access to apply for Original Content Rewards. X says creators can check their eligibility through Creator Studio → Original Content Rewards.
The new programme is designed to reward creators whose content reflects their own voice, expertise, perspective or creativity. X says eligible content can include posts, Articles, videos and images, provided the creator personally produces the material.
The change could be particularly important for news publishers, commentators and social-media personalities who have relied on X’s monetisation programmes to generate additional income from large audiences.
Under Original Content Rewards, X says payouts are based on qualified impressions generated by original content. Unlike the old system, qualified impressions specifically involve unique impressions from Premium users on the Home Timeline, with at least 50 per cent of the post visible. Paid, promoted, fraudulent and artificially generated impressions are excluded.
X has also clarified that commentary can qualify as original content. The company says creators who analyse events, react to developments or add their own context can be rewarded when the material contains their genuine perspective.
That could make the new system relevant to journalists, commentators and publishers who regularly explain breaking news rather than simply reposting material from other accounts.
However, the change also introduces a major distinction between creating original material and simply generating engagement. X’s new rules focus on content that the creator has personally written, filmed, designed or produced.
The platform says eligible creators will continue receiving payments every two weeks, provided they meet the programme’s requirements. The minimum payout remains $30. For creators outside the United States, X says payments will be made through a verified Stripe account. US creators can use X Money.
Creators who already completed identity verification and connected a valid payout method will not need to repeat those steps when moving to the new programme, according to X.
The company has also warned that creators whose monetisation access is currently paused because of previous policy violations will not be eligible to enrol in Original Content Rewards at this time.
The retirement marks another change to X’s creator-economy strategy since Elon Musk acquired the platform. Creator Revenue Sharing had allowed eligible users to receive payments based on engagement and other factors, including verified-user impressions.
X’s previous programme required creators to have an active Premium subscription, at least five million organic impressions over the previous three months and at least 500 verified followers, alongside other requirements.
The new system continues to require creators to meet X’s monetisation standards and eligibility conditions. X also retains the right to suspend creators who violate its rules.
For creators, one of the biggest practical changes is the emphasis on Premium-user impressions. This means a creator’s total public view count may not directly translate into the same number of qualified impressions used for rewards.
The change could encourage creators to focus more heavily on original reporting, analysis, commentary and other material that gives users a reason to engage directly with their posts rather than relying heavily on reposted or recycled content.
For Nigerian creators and publishers, the programme is particularly relevant because X lists Nigeria among the countries where its creator monetisation products can operate. The new Original Content Rewards programme is being rolled out internationally, although eligibility and payment requirements still apply.
The development also reinforces the importance of originality for publishers using social media as a traffic and revenue channel. Creators who simply repost viral content may find it harder to benefit under a system designed around original material and qualified Premium-user impressions.
X has not said that creator monetisation is ending. Instead, its official documentation describes Original Content Rewards as the successor to Creator Revenue Sharing.
For creators already earning from X, the immediate priority is to check Creator Studio, confirm eligibility and apply for Original Content Rewards when access becomes available. Those who remain eligible can continue earning under the new programme after approval.
The final Creator Revenue Sharing payments will cover eligible earnings through September 7, while X moves creators towards its new monetisation model.
