African Creator Economy: Gender Balance and Growth Potential
The African Creator Economy Report highlights a gender-balanced scene where females constitute 53.2% of the creator pool, excelling in sectors like entertainment and wellness. This equilibrium signifies a vibrant ecosystem, where both genders thrive by storytelling and brand-building online. The demand for African cultural products and advanced technology propels creators’ success, yet market saturation challenges content quality. Original Source.
Opportunities and Challenges in Monetisation
Despite its projected growth from $3.08 billion to $17.84 billion by 2030, monetisation remains a challenge, with over half of creators earning less than N100k monthly. The industry largely sees content creation as a side hustle, with digital products and sponsored content as key revenue streams. The ecosystem includes young creators navigating capital access and platform hindrances. David Adeleke predicts a shift towards more creators seeing content as a full-fledged business opportunity.
What strategies do you think can help African creators monetise their content more effectively?
