In a historic decision, the Wisconsin Interscholastic Athletic Association (WIAA) voted to permit high school athletes to profit from their name, image, and likeness (NIL). This marks a significant shift in policy, aligning with at least 40 other states, including Minnesota and Illinois, that allow NIL deals. The rule, approved by a vote of 293-108, prohibits deals linked to school teams, and athletes cannot wear school uniforms or use the institution’s logos in promotions.
The new regulation ensures that NIL activities do not disrupt academics, prohibiting athletes from missing school commitments. Students are barred from hiring agents, and schools cannot facilitate these deals. Partnering with Milwaukee-based Influential Athlete, WIAA aims to guide student athletes in navigating the NIL landscape safely and successfully. Grady, the WIAA Executive Director, labeled the move as an “exciting moment” for Wisconsin sports, set to commence in May.
Key Takeaways:
- WIAA allows high school athletes to earn from NIL deals, reflecting a nationwide trend.
- Regulations prevent linkage to school entities and disruptions to academics.
- Influential Athlete will aid in navigating the NIL landscape in Wisconsin.
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