According to a report by AppsFlyer and Google, Nigeria leads Africa in mobile app downloads, surpassing South Africa and Kenya. This surge is largely attributed to pandemic-related restrictions that increased mobile phone usage. Over 6,000 apps and 2 billion installs were analyzed, showing a 41% growth in installs across the three countries, with Nigeria at a notable 43% increase. In-app purchasing also boomed, especially in South Africa, with a 213% surge. Despite this growth, African app downloads still trail behind other continents. This trend highlights the potential for businesses to tap mobile marketing for revenue growth across Africa.
To explore further, how do you think mobile app developers can better tap into the African market?
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