WhatsApp has emerged as a profitable platform for brand influencing, alongside traditional social media giants like Instagram and TikTok. In Nigeria, Esosa leverages WhatsApp status updates to promote her clothing line and other businesses. Her journey, detailed in TechCabal, is a testament to the power of resilience and creativity.
Esosa’s approach to WhatsApp influencing is distinctive; she avoids mere advertising, opting instead to craft engaging narratives that resonate with her audience. Despite initial challenges and industry pitfalls, Esosa remains vigilant against scams, building trust within her community. Her commitment to continuous learning and audience engagement sets her apart in this competitive industry. How do you think WhatsApp’s unique features enhance brand influencing compared to other platforms?
