Meta has launched two new monetization features for creators in Nigeria and Ghana, allowing them to earn revenue through In-Stream Ads on Facebook and Ads on Facebook Reels. This initiative aims to support creators in crafting original content while fostering community engagement. By expanding these features, Meta is enhancing opportunities for African creators (source).
Eligible creators can integrate In-Stream Ads that play at various points of a video or embed ads in Facebook Reels, which brings financial rewards based on ad performance. This update is accessible in multiple languages and creators need to adhere to Meta’s policies, hold at least 5,000 followers, and be over 18. This development positions Meta as an inclusive platform for creatives.
Key Takeaways:
- Enhanced monetization options for creators in Nigeria and Ghana.
- Compliance with Partner and Content Monetisation Policies required.
- Potential to influence the creative industry significantly across Africa.
Analysis: This move could strengthen Meta’s presence in Africa, providing creators in Lagos and Abuja a viable method to monetise content. The initiative underscores the influence and growth of the digital creative community in these regions. Is this a turning point for content creators in West Africa? Share your thoughts below!
