In early 2025 at University of North Carolina, Vickie Segar inspired a group of seven diving team students to transform their social media presence into a lucrative venture. With backing from the university’s athletic department, Segar shared insights from her years in influencer marketing, focusing on tapping the creator economy for financial gains.
The discussion highlighted the earning potential of influencers like TikTok star Alix Earle, leading to guesses of six-figure sums for brand promotions. The session sparked curiosity among students about leveraging their platforms, underscoring the growing trend of monetising social media skills.
- Influencer marketing is a viable income source for students.
- University support can enhance student-athletes’ financial opportunities.
- Social media savvy leads to real-world monetary benefits.
For more on this inspiring session, visit the original article at The Times.
Question: How can Nigerian universities incorporate similar initiatives to empower their students in the digital economy? Share your thoughts!
