Emerging Trends in Influencer Marketing and AI
In an innovative development in the world of influencer marketing, Troveo, an Austin-based company, offers to purchase unused videos from influencers to train Artificial Intelligence (AI). This lucrative opportunity signifies a notable shift in the Nigeria news landscape, reflecting a larger trend in digital advertising that embraces AI. The influencer market has surged in value, projected to hit $21.1 billion by 2023, illustrating its growing influence in Lagos news and beyond.
Capitalising on Untapped Content
By monetising unused video content, Troveo allows creators to profit from "dark content" they typically discard. Influencers like YouTuber Peter Hollens have discovered the potential revenue in this untapped resource, highlighting an effective avenue to maximise earnings in Abuja news. This trend not only presents economic benefits but also raises questions about feeding the very AI that might replace human creativity.
Key Takeaways:
- Influencer marketing is set to grow to a $21.1 billion industry by 2023.
- Troveo offers influencers a platform to monetise unused video footage for AI training.
- Each minute of content can earn influencers between $0.75 and $3.
As influencer and AI integration deepens, what are the implications for traditional content creation? How do you think this will impact the authenticity and originality of influencer content in future?
For more insights, read the full article here.
