The rapid evolution of digital technology is revolutionizing consumer behaviors, offering opportunities for businesses to rethink strategies. Vytautas Paukstys, Founder and CEO of Eskimi, highlighted this at the Marketing Edge IMC Quarterly Summit. With 15 years in digital advertising, Paukstys noted how programmatic advertising is changing marketing landscapes. He emphasized the importance of digital channels outperforming traditional media, with global platforms leading digital consumption. Citing data on Nigeria’s digital landscape, he stressed the role of burgeoning digital trends, like mobile gaming, and the necessity for brands to embrace a digital-first approach for improved engagement.
Engagement Question: How can companies best balance traditional and digital media to maximize consumer engagement in different markets?
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