Ravi Handa, founder of Handa Education Services, has shared a candid insight into the financial challenges of podcasting. In a detailed post on social media, he emphasised that podcasting is fraught with difficulty regarding monetisation, with minimal pay-offs from ads and sponsorships, which are much harder to secure than guests. However, his love for the medium continues as it offers unique opportunities to meet new people. Original source.
Furthermore, Handa highlighted the difficulties in charging guests, labeling such moves as perceived ethical breaches, and observed that companies prefer in-house hosts over external ones. He advises young professionals and fresh graduates against pursuing podcasting as a lucrative career path. Emphasising the importance of passion over profit, Handa’s example serves as a cautionary tale for those eyeing podcasting as a money-making venture in Nigeria news and Abuja news circles.
Key Takeaways:
- Minimal financial return: Podcasting offers little in profits from ads and sponsorships.
- Passion over profit: Handa podcasts for personal fulfillment, not financial gains.
- Caution to beginners: Aspiring podcasters should not expect immediate success or wealth.
Do you think the podcasting landscape can change in terms of monetisation in areas like Lagos or Abuja? Share your thoughts!
