YouTube’s Ascent in TV Viewership and Revenue
In recent Nigeria news, YouTube’s remarkable growth has eclipsed both Disney and Netflix, according to The Hollywood Reporter. A Wall Street analyst predicts that YouTube could soon surpass Disney’s media revenue this year, establishing itself as the leading entity in the ever-evolving media landscape. This shift towards streaming signals a pivotal moment for traditional media sectors. Read more here.
Key Metrics and Future Growth
YouTube’s revenue of $54.2 billion in 2024 marks it as the second-largest media company, just behind Disney’s $59.7 billion. The platform’s emphasis on engagement, advertising, and expanding subscription offerings like YouTube Premium contributes to its escalating market share. According to Nielsen, its TV viewing share climbed to 11.6% by February 2025, as both young and older audiences increasingly spend time watching on non-computer screens.
Key Takeaways:
- YouTube’s TV viewership share hit 11.6% in February 2025, surpassing Disney.
- Ads are YouTube’s core revenue driver, with over $36 billion earned in 2024.
- YouTube’s growth on TV screens is driven by older viewers, with a notable spike among adults aged 65 and up.
Analysis: YouTube’s strategy to enhance advertising and subscriptions highlights its adaptability in the shifting media landscape. This will likely inspire more companies to innovate to keep pace.
Do you think traditional media companies in Abuja and Lagos should strategize differently to regain viewership? Share your thoughts!
