Senegalese-American singer Akon played a pivotal role in the rise of Nigerian Afrobeats, claiming he transformed Wizkid from a local artist to an international star by signing him in 2008. Akon’s efforts, as discussed on the Bagfuel Brigade podcast, contributed to the expansion of Afrobeats globally.
Akon also emphasized that without his influence, Afrobeats might not have reached its current global status. By signing artists like P-Square and introducing business infrastructure to Nigeria, he opened new markets. His vision was instrumental in shaping the genre’s commercial success.
- Akon signed Wizkid to his label in 2008, igniting international recognition.
- Akon introduced the business aspect to Nigerian music, boosting Afrobeats.
- His efforts brought Afrobeats to a global audience by developing major artists.
This insight highlights how strategic partnerships can elevate local talent to global success. Read more details here.
Question: How do you think international collaborations have influenced the growth of Afrobeats in Nigeria?
