Profile
Adeola Ayeni-Obimakide, Founder and CEO of Koreteegold Food & Grocery Ltd, is an inspiring Nigerian entrepreneur making waves in the grocery retail sector. Based in Lagos, Nigeria, she combines her business acumen with a passion for providing convenient grocery solutions. Adeola is a visionary leader, a mother, and a seasoned professional with over 15 years of experience, including a decade in corporate roles in multinational companies and leading banks in Nigeria.
Company Overview
Koreteegold Food & Grocery Ltd offers innovative solutions in grocery retail and food processing. By sourcing from smallholder farmers, primarily women, the company ensures the provision of safe, quality agro products for both local and international markets. Utilizing technology, Koreteegold makes grocery shopping stress-free for busy moms, the elderly, and corporate organizations, delivering high-quality products promptly and at competitive prices.
Unique Selling Proposition
Koreteegold stands out by offering more than what traditional supermarkets and open markets can provide. Customers enjoy a seamless shopping experience, combining groceries and agro products on a single platform with the added convenience of prompt doorstep delivery.
Inspiration Behind the Business
The concept for Koreteegold emerged from Adeola’s personal experience as a busy mom juggling a demanding banking career. Recognizing the need for convenient grocery solutions, she was further inspired after participating in an international women entrepreneurs program focused on exporting Nigerian commodities.
Why Choose Koreteegold?
Koreteegold offers a unique blend of convenience, quality, and affordability. Customers benefit from a streamlined shopping experience that eliminates the need to visit multiple platforms. The company guarantees the safety and quality of its products, delivering within 24 hours, with special provisions for meat and poultry delivered weekly.
Team Dynamics
Koreteegold is powered by a dedicated team of three full-time female staff, including Adeola. Each member plays a critical role in operations, from order processing and invoicing to market procurement and packaging. The team also collaborates with third-party delivery services to ensure efficient customer service.
Entrepreneurial Journey
Adeola’s entrepreneurial journey is marked by a transition from corporate roles to establishing her own ventures. After an initial foray into the fashion industry, she found her calling in the food and grocery sector, leading to the successful establishment of Koreteegold. Her journey also led to the creation of Packaging & Prints Hub, addressing the need for quality packaging solutions in Nigeria.
Future Plans
Koreteegold aims to expand its services to other Nigerian cities, partner with real estate companies, and provide grocery solutions for boarding schools. The company is also working towards certifications to enhance its global market presence and plans to launch a line of plant-based milk drinks.
Entrepreneurial Satisfaction
For Adeola, the greatest joy comes from the satisfaction of her customers—seeing the smiles on the faces of busy moms and the elderly when they receive their deliveries is a testament to the impact of her work.
Advice for Aspiring Women Entrepreneurs
Adeola encourages women to trust in God, remain consistent, and stay focused on meeting the needs they aim to address. Her journey exemplifies how passion, persistence, and a clear vision can lead to entrepreneurial success.
Connect with Koreteegold Food & Grocery
Follow Koreteegold Food & Grocery Ltd to learn more about their offerings and services.
Original source: lionessesofafrica
