Vertical short-form videos have taken the digital world by storm, and while TikTok might initially come to mind, both YouTube and Instagram boast successful short-form video offerings. According to Hubspot’s 2023 Video Marketing Report, short-form videos offer higher ROI and engagement, proving crucial for brands and creators keen on tapping into lucrative opportunities. Source link.
Monetizing YouTube Shorts is now accessible through YouTube’s Partner Program, incentivizing creators by sharing ad revenue from Shorts. Creators can leverage various strategies, from fan funding to selling merchandise and securing brand collaborations, thereby diversifying revenue streams. With lower RPM compared to traditional videos, maximizing Shorts revenue demands strategic content planning. How have short-form videos impacted your content strategy? Let’s discuss!
