Impersonation Fuels Earnings on X with Monetisation Policy Change
On X (previously known as Twitter), impersonators and identity thieves in Nigeria profit significantly, sometimes earning thousands of dollars. X, with an estimated 5.1 million Nigerian users, changed its monetisation policy by introducing Creator Ads Revenue Sharing. This initiative incentivises users with verified accounts, driving a surge in impersonation and parodies of renowned personalities (Source: FIJ).
Monetisation Spurs Misinformation
The policy shift under CEO Elon Musk has seen accounts impersonating celebrities like Elon Musk and Olamide Adedeji thrive. While these accounts claim to be parodies, their existence raises questions on misinformation and ethics in user conduct. The lack of stringent preemptive measures allows them to spread unchecked content. Will X’s policies sufficiently curb potential harm? Share your thoughts in the comments below!
There is no serious and persistent move that will not make a change, ride on X.