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Influencer Marketing Ignites a Gambling Surge in Nigeria

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Social Media Influence on Young Nigerian Gamblers

Kelvin, like many young Nigerians, was drawn into the world of gambling through social media promotions promising massive returns on sports betting. Initially placing a small bet in a local shop, he escalated to betting significant sums during the pandemic through influencers on platforms like Instagram and Telegram. See the full story from Rest of World.

The allure of winning big alongside influencer endorsements fuels gambling among Nigerian youth, despite potential losses. Gambling addiction is growing, with millions spending daily on bets. Experts call for stricter regulations to curb this trend and address influencer-driven gambling culture. Will stricter regulation of sports betting adverts help curb this addiction? Share your thoughts!



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