Nollywood director, James Abinibi, warns against taking films to cinemas in 2023, citing significant financial losses. He highlighted rising production costs, which now start at N200 million, making it difficult to break even. Abinibi revealed the economic challenges filmmakers face, including the reluctance of prominent actors to lower fees, and how streaming platforms have slowed their acquisitions.
Abinibi criticised the reliance on skits and social media for promotional success, deeming them largely ineffective. He pointed out audience distrust and preference for international films over Nigerian ones. The message reflects a broader issue within the industry, urging a reconsideration of current strategies.
- High production costs: Films require a budget of at least N200 million, making profitability a challenge.
- Ineffective promotions: Skits and dances used in promotion lack substantial impact.
- Audience preference: Local viewers favour international films over Nollywood releases.
Abinibi’s insights in this original post offer a candid view of the industry’s struggles. What changes do you think could help revive Nollywood’s cinema appeal? Share your thoughts below!
